You've built something incredible.
Now it's time to take full advantage.
You have the audience, the brand, the distribution, and 40 of the most trusted names in media. The question isn't whether you can win. It's whether your product strategy is built to.
LCA is the product design firm
for the AI Age.
We're not a traditional consultancy. We're entrepreneurs, founders, and builders who love building products at the bleeding edge and helping companies do the same. We've run our Product Strategy Sprint over 50 times. It's what we do. And we bring a consumer-first, mobile-first, design-forward perspective with expertise in AI, that's a winning combination for the right partners.
We've built, launched, and sold mobile-first products. We've worked with the best consumer and social apps in the world. We operate in the AI age natively; we use it to move faster, think sharper, deliver work that drives success, and help the teams and organizations we partner with do the same; at the end of the sprint we'll show your team how we move so fast and operate in the AI Age so they can do the same.
Clients & Partners
- •You're looking for a firm to validate decisions already made, produce a strategy that lives in a slide deck, or hand off a roadmap without helping the team see and feel where they're going.
- •You already have a predefined spec and just need hands to execute the letter, or you are looking for a transactional vendor to come in, deliver, and disappear.
- •You want quick one-off sprints. Our model is to build real partnerships with a small number of companies who want to drive meaningful progress.
You've built a new app from scratch, shipped it backed by one of the most trusted brands in media, and gotten people using it. The foundation is real.
Now comes the harder question, and it's actually two questions running in parallel.
The first is the product. The CEO has been clear: get people to love it first, then figure out how to make money. You're at that inflection point. What's needed now is the strategy that turns attention into a sustainable subscription business. That means the games layer, what you build, what you license, how it drives daily habit and conversion. It means the community layer and what role it actually plays. And it means connecting the full ecosystem: site, print, newsletters, social, 40 brands. That flywheel is the thing most media companies would kill for and can't replicate without the same asset bundle. The destination is a subscription business People's audience actually wants to pay for.
The second is the organization. The companies pulling away right now aren't just building better products; they're building differently. Smaller teams, moving faster, with AI embedded into how they research, design, decide, and ship. The gap between the teams that have made that shift and the ones that haven't is growing every quarter.
People is at both inflection points at once. The right roadmap built by a team that hasn't changed how it works will stall. The right roadmap built by a team that has is a completely different story.
The destination is a business built on a product People's audience can't live without.
5-Week Product Strategy Sprint
Fast, focused, and built to produce something you can act on.
The output: a sequenced product roadmap from where you are today to that destination, brought to life through a strategy deck with a strong narrative, beautiful design, and real prototypes that visualize what the future looks like, including what acquisition looks like at each stage.
The Plan
Why This, Why Now
Organizations are changing.
It used to be people and tools. Now it's people, agents, and tools. The organizations that understand this shift and reorganize around it will pull away from those that don't. Jack Dorsey recently cut Block nearly in half, not because the business was struggling, but because he saw that smaller, intelligence-native teams paired with the right tools can build and operate in fundamentally new ways. That is the signal. It is accelerating across every industry.
Products can be dynamic in ways they never could before.
AI unlocks experiences that weren't possible 18 months ago, content that knows you, games that respond to what happened this morning, feeds that get more valuable the longer you use them. The product roadmap for People looks completely different when you account for what's now buildable.
The teams building products are different now.
The line between PM, designer, and engineer is blurring fast. The organizations that figure out how to work in this new way will compound. The ones that don't will fall behind and find it very hard to catch up.
People has made its bet: a direct relationship with the audience, no intermediary, a product people come back to every day.
The rebranding of the entire company after the app says everything about where leadership sees the growth coming from.
The sprint is about making sure the product strategy and the team behind it are built to match that ambition.
What We'd Need From You
PEOPLE Leadership
For a kickoff conversation and the final presentation.
Key Team Leads
3-4 conversations in Week 1 (30-45 min each) covering what's been built, what's working, and where the open questions are.
App Analytics & Research
Access to existing analytics and any research the teams have already done. We build on your work, not redo it.
A Point of Contact
For questions as they come up. That's it.
We run fast and lean, AI-powered (which we can share with your team) and steeped in culture and consumer. At the end of this, we have something tight, visual, and actionable with demonstrable ROI.
5-Week Product Strategy Sprint
$96,000
normally $140,000
Includes AI acceleration and enablement week
What's Included
Want ongoing support after the sprint? We offer a weekly or bi-weekly embedded advisory engagement — a senior product builder working alongside the team, bringing AI-powered tooling and cross-functional support as the strategy moves into build. Less “review and advise,” more hands-on execution partner for PEOPLE Leadership and the broader team. Happy to walk through what that looks like on a call.
Let me know what you think. I'm happy to send a Loom or walk you through a deck of our work if there's a shot at collaborating in March.
Theo