You've built something incredible.
Now it's time to take full advantage.
You have the audience, the brand, the distribution, and 40 of the most trusted names in media. The question isn't whether you can win. It's whether your product strategy is built to.
LCA is the product design firm
for the AI Age.
We're not a traditional consultancy. We're entrepreneurs, founders, and builders who love building products at the bleeding edge and helping companies do the same. We've run our Product Strategy Sprint over 50 times. It's what we do. And we bring a consumer-first, mobile-first, design-forward perspective with expertise in AI, that's a winning combination for the right partners.
We've built, launched, and sold mobile-first products. We've worked with the best consumer and social apps in the world. We operate in the AI age natively; we use it to move faster, think sharper, deliver work that drives success, and help the teams and organizations we partner with do the same; at the end of the sprint we'll show your team how we move so fast and operate in the AI Age so they can do the same.
Clients & Partners
You've built a new app from scratch, shipped it backed by one of the most trusted brands in media, and gotten people using it. The foundation is real.
Now comes the harder part: two questions running in parallel.
The first is the product: what turns attention into a sustainable subscription business. That means the games layer, what you build, what you license, how it drives daily habit and conversion. The community layer. And connecting the full ecosystem: site, print, newsletters, social, 40 brands. A flywheel most media companies would kill for.
The second is the organization: the companies pulling away right now are building with smaller, AI-native teams that move faster and spend less. The gap is growing every quarter.
PEOPLE is at both inflection points at once. That's the opportunity.
The destination is a business built on a product PEOPLE's audience can't live without.
5-Week Product Strategy Sprint
Fast, focused, and built to produce something you can act on.
The output: a sequenced product roadmap from where you are today to that destination, brought to life through a strategy deck with a strong narrative, beautiful design, and real prototypes that visualize what the future looks like, including what acquisition looks like at each stage.
The Plan
Why This, Why Now
Organizations are changing.
It used to be people and tools. Now it's people, agents, and tools. The organizations that understand this shift and reorganize around it will pull away from those that don't, and put themselves on a path to substantial technical engineering savings across the product development org. Jack Dorsey recently cut Block nearly in half, not because the business was struggling, but because he saw that smaller, intelligence-native teams paired with the right tools can build and operate in fundamentally new ways. That is the signal. It is accelerating across every industry.
Products can be dynamic in ways they never could before.
AI unlocks experiences that weren't possible 18 months ago, content that knows you, games that respond to what happened this morning, feeds that get more valuable the longer you use them. The product roadmap for PEOPLE looks completely different when you account for what's now buildable.
The teams building products are different now.
The line between PM, designer, and engineer is blurring fast. The organizations that figure out how to work in this new way, embedding agents into how they research, design, decide, and ship, will compound output while compressing costs. The ones that don't will fall behind and find it very hard to catch up.
PEOPLE has made its bet: a direct relationship with the audience, no intermediary, a product people come back to every day.
The rebranding of the entire company after the app says everything about where leadership sees the growth coming from.
The sprint is about making sure the product strategy and the team behind it are built to match that ambition.
What We'd Need From You
PEOPLE Leadership
For a kickoff conversation and the final presentation.
Key Team Leads
3-4 conversations in Week 1 (30-45 min each) covering what's been built, what's working, and where the open questions are.
App Analytics & Research
Access to existing analytics and any research the teams have already done. We build on your work, not redo it.
A Point of Contact
For questions as they come up. That's it.
We run fast and lean, AI-powered (which we can share with your team) and steeped in culture and consumer. At the end of this, we have something tight, visual, and actionable with demonstrable ROI.
5-Week Product Strategy Sprint
$96,000
normally $140,000
Includes AI acceleration and enablement week
What's Included
Customer Acquisition Funnel & Strategy · +2 Weeks
Want us to go deeper on how people find and stay in the app? We will think through the full customer acquisition funnel, from website and social to app install and first-session value, including how to position the product, what the conversion flow should feel like, and what UX changes drive sign-up. This is the connected ecosystem play: using everything PEOPLE already has (site, print, newsletters, 40 brands) to prove value before the download and keep people coming back after.
Want ongoing support after the sprint? We offer a weekly or bi-weekly embedded advisory engagement — a senior product builder working alongside the team, bringing AI-powered tooling and cross-functional support as the strategy moves into build. Less “review and advise,” more hands-on execution partner for PEOPLE Leadership and the broader team. Happy to walk through what that looks like on a call.
Let me know what you think. I'm happy to send a Loom or walk you through a deck of our work if there's a shot at collaborating in March.
- Theo